The genius zone w / Gay Hendricks PH. D
Sometimes, inspiration finds us when we least expect it. And this weekend, it’s found us we’ve discovered it through a inspiring book called ‘The Genius Zone by Gay Hendricks’ — which has felt like that quiet and subtle reminder that there’s always more to explore when we step outside our comfort zone…
The book by Hendricks challenges the idea of settling for being ‘good’ at something when we have the potential to be extraordinary.
Most of us stay in what he calls a ‘zone of excellence’. Doing what’s expected and also safe. But there’s another space, the ‘zone of genius’ — where creativity flows freely, where we feel most aligned with who we truly are.
What stood out most from discovering this book was the invitation to reconnect with our inner child— those moments of pure joy and creativity that come naturally when we’re not overthinking or trying to please anyone.
The Genius Zone encourages us to tap into that playful, uninhibited part of ourselves that still believes in magic and possibility. It’s a gentle reminder about finding the courage to be ourselves without the fear of judgment, embracing the creativity and wonder that comes with living authentically.
With half-term approaching, (or having already started in some places across the country) whether directly or indirectly we will be reminded of how children dive into their creative world with no limits and no hesitation.
Given the opportunity you’ll see them will paint, and draw — all without a single worry about staying inside the lines, you’ll see them build castles and fortress out of pillows, and with some help, dream up worlds where anything is possible.
It will be a refreshing reminder that somewhere along the way, we’ve been taught to limit our creativity, to conform to what we think we should be. But as children show us every day, there’s so much joy in just being, in playing without boundaries.
The author, Gay Hendricks, PhD, has served for more than forty years as one of the major contributors to the fields of relationship transformation and body-mind therapies.
His profound expertise and insights into human potential shine through in this book, making it not just a read, but an invitation to unlock a new way of living — one where creativity, joy, and authenticity take center stage.
As a brand we’re all about living a lifestyle that reflects this mindset — one that celebrates creativity, authenticity, and the courage to explore new possibilities.
Our approach to fashion, design, and daily life is about finding beauty in the unexpected and embracing the joy of creating from a place of inner truth.
