Through our very own experiences working with large luxury brands. We recognised the flaws of the traditional fashion industry model and aim to find a better way for the future.

Our design process starts with natural fabrics — each selected for feel and longevity. Our designs & collections are not just for a season but for years to come. Instilling a model of limited capsules released throughout the year, we curate for a buy less buy well lifestyle.

We understand our origin, we are conscious of fabrics & environment, as we design intentionally with our customersin mind throughout the entire journey.

We are passionate about building a brand that delivers the beautiful clothes at an honest price, empowering everyone along the supply chain. This ensures every aspect of our business is gentle on our beautiful planet and it’s people.

It is a cornerstone of our brand and business to build strong, trusting and endurable relationships with all creators at every tier of our supply chain.

We know that our collective strength lies in unity and individualism. our backgrounds, experiences, cultures, religions, beliefs, gender identities and orientations.

Working alongside people with diverse backgrounds, ideas and experiences, helps us to create an organisation that is both resilient and effective.

We believe that in nourishing a community of inclusion and belonging from a place of warmth, honesty and kindness, we have the power to change the world.

We feel that it is important to take a collaborative approach to ensure our policy is truly reflective of our community.

To ensure that every aspect reflects these values, we have identified 4 key areas in our business under which we have built our policies and procedures to guide us forward, hold us accountable and measure our success.

Key updates include…

One paid day for employees to volunteer for a chosen organisation

An individual training allowance per full-time employee

A meditation / prayer / quiet space, accessible to all employees at anytime