How To Build A Community w/ Creative Director H Hassan
A culture centred around relationships and it’s people is the foundation of any successful community.
And having a strong communities is an important source of social connection that offers a great sense of belonging. As a brand we strongly believe a community bonded by attitudes, values and common goals is an essential ingredient to enjoying a life at its fullest.
For the most part, though building a community spirit is not something that just “happens.” It requires an association that promotes the concept of community spirit and individuals who are willing to contribute and enhance or better the experience of their fellow neighbours. .
But the benefits of having a tight knit community far outweighs the effort that goes into building one, and believe it or not, the task is not as daunting as it may seem.
Here are a few tips that helped us (which may also help you) in creating a community that’s brimming with spirit.
Identify your goals – and where you currently stand.
The best place to start when establishing or trying to create a community spirit, is to decide what kind of community you want to be. Do you want to be an active community?
Or are you a more traditional community? There is no right or wrong choice, but once you’ve made your decision, you can create an action plan, set goals and work toward them.
Work with what you have.
We are big believer in ‘starting where you are and with what you have’. For us this means working with what you have.
It’s hard to build a community culture if you do not understand what kind of culture your community will embrace. Therefore is important to determine what, if any, commonalities exist among your already existing community.
Don’t place too much focus on what you don’t have. Instead think of creative ways to use what you already have.
Bring people together.
Nothing brings people together like a great event. If you’re struggling to make to make the first few points on this list, hosting a community event should do the trick to get your started.
On the topic on events, check out our current and past community projects here.
Formalise it.
You may also establish a community committee to assist you – a group of volunteers that are tasked with developing and cultivating the community culture.
Tasking specific individuals with this role – and giving them reasonable and attainable goals to work toward – will help you bring this vision to fruition.
Learn more about our community opportunities here.
Put people to work.
After establishing a committee, now is a great time to put them to work. And while work isn’t everyone’s idea of fun, a job well done has a way of not only bringing people together, but also creating a sense of pride in what they are doing.
The focus here is to draw people into the process by keeping their focus on the bigger picture and creating a consensus around a set of outcomes through an empowerment process.
We believe by giving people ownership of a task or project is a great way to draws them in even more.
Use your tools.
It’s important to use all the tools at your fingertips to communicate keep with your community. You may not have them all mastered and perfected but start with what you have. You can use social media, newsletters or even an online portal to get started.
Feeling Inspired?
Learn more about our current and past initiatives, workshops, events and partnerships here.
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